“Understanding climate change | Experience exhibition” in collaboration with National Geographic
Museum of Natural History of Milan | 7.03.2019 – 26.05.2019 | http://www.natgeoexperience.com
Over 290 photographs taken by the great masters of photography of the National Geographic tell of the profound transformation of the planet Earth caused by global warming: from the fusion of perennial glaciers to extreme meteorological phenomena. These dramatic changes affect all regions of the planet and are destined to intensify in the coming decades if effective interventions are not implemented.
Understanding climate change – Experience exhibition is an immersive exhibition that envelops the visitor with visual storytelling and sensory experiences that allow to discover mechanisms and effects of the transformation of the Planet earth due to global warming. Digital, olfactory and sound installations, interactive workstations and walls follow one another in the exhibition developed on an area of 400 square meters and divided into three distinct moments: experience, awareness and invitation to action.
The exhibition, open to the public from 7 March to 26 May 2019, is promoted by the Natural History Museum of Milan and produced by the Natural History Museum of Milan, Municipality of Milan – Culture, Otm Company and Studeo Group in collaboration with National Geographic Society with the scientific curatorship of Luca Mercalli, President of the Italian Meteorological Society.
Purpose of the exhibition
The intention of the National Geographic Society is to expand the frontiers of exploration, so as to increase knowledge of the planet and give everyone the opportunity to find solutions to build a healthier and more sustainable future. Human existence depends on the conditions of health, balance and sustainability of the earth, but at the same time subjects the Earth, and all that lives there, to dangerous pressures.
We have reached a global turning point, and this determines the need and need to act immediately in a decisive manner. The role of society is to seek the truth and to highlight it. National Geographic Society promotes awareness on a global level, and proposes solutions aimed at improvement.
photo shooting | inauguration | 6.03.2019
Video Trailer inauguration | 6.03.2019
interview Luca Mercalli | Società Meteorologica Italiana | Scientific Curator
interview Roberto Banfi | CEO Studeo group | artistic, creative and technical Direction | co-promotion
interview Antonio Carloni | Director OTM Company srl | ideation and co-promotion
interview Olivier Jacquier | CEO ENGIE ITALIA spa | Global & Active Partner
interview Massimiliano Ceravolo | Marketing Director CANON ITALIA spa | Digital Imaging Partner
press conference | 6.03.2019