Project Description

Mostra – Dimostra Milano XL 2018, in its second edition, was born thanks to a system agreement between the Ministry of Economic Development and the City of Milan, Confindustria and the Altagamma Foundation, with the precious collaboration and support of the ICE Agency and with the collaboration of Assolombarda Confindustria Milan, Monza and Brianza, Lodi. System commitment confirmed by the continuity between the MilanoXL project and the Green Carpet Fashion Awards of the National Chamber of Fashion, the association that ideally represents the last link in the supply chain.

Studeo group & partners : video productions | editing | web and graphics design | Exhibition pavillions’ set-up | Ledwall n’ light design

                              backstage | “making of “ video

                              12/09/2018 | inauguration MILANOXL 2018 at the foyer of the Teatro alla Scala



As part of the production of video contents for MILANOXL 2018, the video interviews made to 6 young Italian entrepreneurs in the tannery sector were of particular interest. A sector, the latter, where the concept of eco-sustainability is increasingly the milestone around which to develop new production processes that are developed also thanks to the fact of belonging to an industrial and social ecosystem able to have as a horizon of action the development of a circular economy. A journey from Tuscany to the Veneto up to Lombardy: young entrepreneurs present at the needs of the contemporary. A special thanks to Giulia Crivelli, journalist of il Sole24ORE, and to the entrepreneurs who gave voice to their experiences in relation to the theme of sustainability as a milestone for the innovation of production processes


Video interviste a cura di Alain Friedman a personalità italiane del mondo economico, sociale e culturale : Beppe Sala : Sindaco Milano | Licia Mattioli : Vice Presidente Confindustria | Oscar Farinetti : Fondatore Eataly | Carlo Bonomi : Presidente Assolombarda | Marina Spadafora : Ambasciatrice delal Moda Etica nel mondo | Michele Scannavini : Presidente Italian Trade Agency | Toni Belloni : Direttore Generale LVMH | Livia Firth : Fondatrice e Direttrice Creativa di Eco Age | Giuseppe Mazzarella : Presidente Confartigianato Marche | Kean Etro : Direttore Creativo Collezioni Uomo ETRO | Massimiliano Fuksas : Architetto Studio Fuksas | Carlo Capasa : Presidente Camera della Moda Italiana | Matteo Marzotto : Presidente Dondup | Francesca Lavazza : Direttore Corporate Image Lavazza

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