Project Description

ASSOLOMBARDA / TEX | project “Forse non tutti sanno che…”

Assolombarda’s project consists in a multisensorial room that allows visitors to immerse themselves in the history of the Made in Italy iconic objects. Tex, the famous comics character, created by Giovanni Luigi Bonelli and designed by Aurelio Galeppini’s pencil, takes the leading role in the third event of the serie.

Tex represents the third chapter of the project “Perhaps not everyone knows that…” promoted by Assolombarda with the aim of enhancing the iconic objects of the Italian industry and culture.

“Perhaps not everyone knows that…” is also enriched by a multimedia and multi-sensorial room that assolombarda dedicated to this project and  that was designed and built by Studeo group. Visitors can thus immerse themselves in the history of the most famous objects of Made in Italy, discovering curiosities, characteristics and the most original anecdotes of the exhibits and their companies.