For Beckman Coulter, we created an exhibition setup using two 86-inch monitors positioned vertically, allowing visitors to select a reference figure and listen to a brief introduction to the presented topics.

This installation is not only informative but also uses the company’s collaborators to create an animated standby mode, capable of generating empathy and leaving a lasting impression on visitors. Meeting these “actors” in person at the stand further facilitates contact and connection between people.

We managed the entire production process, from the initial concept to the green screen filming of the specialists in our studio, up to the turnkey delivery of the setup in Bologna.