Studeo group designed and built the “Innovations 2024” installation inside the B&R company’s booth during the SPS 2024 exhibition dedicated to industrial automation.

The wall facing the aisle features 4 niches with a product display. Thanks to a vertical monitor anchored to a sliding structure, the user could visualize a virtual scan of the display and then delve into more technical information through touch features. The perfect overlap between the real and the digital facilitated and spectacularized the enjoyment of the content.

The installation thus became a pole of attraction for the booth and an extremely effective tool for salespeople to present the company’s new products.