We have designed an engaging installation for Chiesi‘s presence at the SIP pulmonology congress. A generative video, displayed on a 75-inch vertical monitor, continuously animates and transforms the stand’s scenery.

Guests, prompted by messages on the monitor, can create a unique artwork by blowing into a microphone placed in front of the monitor. Once the image is composed, a QR code appears, leading to a simple and intuitive form to access the created image.

A monitor, a PC, a microphone, and our creativity come together to bring an installation to life that, inspired by breathing, transforms a unique experience into a work of art.