ITELYUM – the supply chain tunnel
Studeo group designed and built the multimedia booth of the Itelyum company present at the Ecomondo 2023 fair in Rimini, the fair dedicated to the ecosystem and the ecological transition.
Our studio developed the concept and design of the space, following the realization and implementation of every detail, step by step. The booth occupies an area of 336 square meters and is made of a reception area, experiential area, bar, 5 meeting rooms and mezzanine.
The space is defined by a large 4-sided ledwall hanging above the booth and, through dynamic content, identifies and makes Itelyum’s presence visible even from afar.
At the entrance 2 touch tables facing the aisle invite fair visitors to interact with an installation that, thanks to artificial intelligence, allows the user to create artworks certified in NFT that could be sent to them in real time. This installation, Metamorphosis, is intended to be an activity that highlights “the art of regeneration”, the core business of Itelyum. The installation, which was presented with great success during Fuorisalone 2023 in the sub-porch of the courtyard of honor of the State University of Milan, is here proposed again to a business audience.
The center of the booth hosts an experiential area that allows visitors to interact with a 5m all-touch projected wall through which it is possible to investigate Itelyum’s sustainability supply chains and projects by navigating through information, infographics, images and videos for a complete and scenic account of the company. Meanwhile the wall in front of it shows a luminous timeline that identifies the salient stages of the company’s history.
Studeo group was also responsible for the creation of a number of animated video explainers used on the large monitors affixed to the external sides of the booth for a dynamic and engaging storytelling presentation of the company.
